![]() ![]() This is what prevents their lives from being depressing. They don't apologize or ask for sympathy. ![]() There's a certain dignity in the way the characters embodied by Katana Kiki Rodriguez and Mya Taylor go about their lives completely true to who they are. But what "Tangerine" gets just right - and what makes it so much more than a goof at the expense of a bunch of caricatures we can feel superior to because we're so much more fortunate than - is that it respects its characters and its characters respect themselves. They're sad, certainly, and between disease, drugs, and thugs, they're almost certain to come to a bad and quite possibly early end. As "Tangerine" moves along, the lives of the principal characters cease to seem quite so depressing. But as it develops, and the characters start to develop with it, I sort of fell in love with the movie and even with the people in it who did nothing but annoy me at first. throwing tantrums and telling everyone what's what isn't fun for very long, and it seemed that that's all the film would be. Watching a couple of transvestite prostitutes with depressing lives charging around L.A. At first, I didn't think I was going to be able to get into the film's vibe. Even if a nomination doesn’t happen Thursday, we already feel like winners for getting as far as we’ve gotten."Tangerine" is easily one of if not the biggest pleasant surprises of the past movie year. Adam Kersh saw the awards potential in this tiny film and executed a flawless campaign with a mere fraction of the budget of the bigger films in this year’s race. Their passion and commitment to the project went above and beyond.”Īdded Mark Duplass, “There wouldn’t have even been an awards campaign for Tangerine without Brigade. With their help, the campaign became one of the most buzzed about of this awards season. Matt Cowal, Magnolia’s head of marketing and publicity, says, “Adam Kersh and the team at Brigade worked tirelessly on the awards campaign for Tangerine, with terrific results. The backers of the Tangerine campaign, Magnolia and executive producers Mark Duplass and Jay Duplass, say they will have great feelings about their partnership with Brigade regardless of what happens on Oscar nominations morning. “We knew from the beginning that Tangerine was a bold and special film seeing it blossom into a full-on phenomenon has been extremely gratifying and rewarding.” “From the Sundance launch to our New York City Gay Pride float to Mya Taylor‘s appearance at the White House to last week’s Caitlyn Jenner-hosted screening, this has been one wild ride,” says Kersh, who previously worked at 42 West. 'Awards Chatter' Podcast - Sean Baker and Brooklynn Prince ('The Florida Project')īrigade’s experience with the Tangerine campaign - on which Caitlin Hughes served as its account executive - convinced its partners to devote greater time and attention to awards efforts in the future. The company - which was established in 2010 by publicist Adam Kersh, digital marketer Tom Cunha and social media strategist Jean McDowell (McDowell is no longer with the company) - has provided traditional publicity services for many indies, including Lena Dunham‘s Tiny Furniture and the early Brie Larson vehicle Short Term 12, and awards-specific services for Compliance, starring Ann Dowd, and the doc How to Survive a Plague, among many others. Brigade, the bi-coastal publicity and marketing agency that guided this season’s awards campaign for Sean Baker‘s Tangerine, the first on record to promote a transgender performer for a major Oscar nom, is formally launching an awards consultation division, The Hollywood Reporter has learned.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |